The next steps for Japan’s licensing market
Last year, the Japanese licensing market showed a trend for increasingly creative and innovative IP deals. However, rather than congratulating themselves, executives should push for even more return on investment
Japan is a relatively calm place when it comes to intellectual property. The number of patent lawsuits is relatively small (around 200 cases per year), compared to the United States (which saw more than 5,000 cases in 2015) and China (more than 10,000 cases in 2015). Yet while Japanese companies have not taken centre stage when it comes to significant deals, they are becoming more active when it comes to exploiting intellectual property and building a unique IP ecosystem.
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