Big Blue’s new groove
IBM has always been at the forefront of IP value creation strategy, having pioneered the corporate patent monetisation programme back in the 1990s. Now it is making waves once again
Way back in 1992, IBM decided to make a change. By the final decade of the 20th century, the IT giant nicknamed Big Blue – an icon of US industry – had fallen on tough times and was struggling to remain relevant, despite the boom in personal computing. A senior executive named Marshall Phelps – who had headed the company’s government relations operation in Washington DC and helped to set up its Asia-Pacific headquarters in Tokyo – was given a new portfolio to work with, in more than one sense of the word.
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