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IP strategist: Strategic IP positioning for start-ups

By Robin Walton

IP strategists can design approaches to support a start-up’s goals that reduce risk and boost enterprise value, no matter what stage of development the business is at

Over 80% of a start-up’s value may be attributed to intellectual assets. This includes registered intellectual property, such as patents, designs and trademarks, as well as unregistered rights, such as trade secrets, copyright, unregistered designs, database rights and know-how. It is vital to capture, catalogue, qualify and protect these assets in order to create and sustain enterprise value.

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Issue 89