IP strategist: Strategic IP positioning for start-ups
IP strategists can design approaches to support a start-up’s goals that reduce risk and boost enterprise value, no matter what stage of development the business is at
Over 80% of a start-up’s value may be attributed to intellectual assets. This includes registered intellectual property, such as patents, designs and trademarks, as well as unregistered rights, such as trade secrets, copyright, unregistered designs, database rights and know-how. It is vital to capture, catalogue, qualify and protect these assets in order to create and sustain enterprise value.
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Very impressed. Clear, usable insights into the business of IP, and particularly awareness of new strategic IP concepts and tools. I also find it effective for helping frame IP issues with clients and benchmarking to IAM best practice examples. Compares well with the LES journal, and both together cover a broad and thorough toolkit for any IP-centric businessperson.
President/IP strategy consultant
Isentient Technologies Corp
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