Features

Back in fashion – trade secrets in the modern enterprise

By James Pooley

With increasing uncertainty in the patent landscape, trade secret protection is becoming more important for businesses than ever before

If you have strategic responsibility for intellectual property, then you may already feel the ground shifting beneath you. Patents have held sway during our professional lifetimes not only as a marker of innovation, but as the main way in which companies protect and exploit their competitive advantage. Not any more. Like an old style of dress, trade secrets are coming back into fashion and turning heads.

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IAM explores how businesses can leverage IP rights as real assets beyond their traditional use. As the magazine addresses IP management issues without overly dwelling on legal matters, I consider it an eminently useful reference for innovative business executives.

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PricewaterhouseCoopers

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