IP strategist: The inverse relationship between brand-based and tech-based intellectual property
Patents tend to dominate discussions of IP value, while brands, know-how and other assets are all too often absent
As a speaker or attendee at many IP conferences over the years, one of the continuing features of conference agendas has been the segregation of intellectual property into its separate legal forms: topics address patents or trademarks or trade secrets, with patents clearly dominant. A random sample of IP conferences in the fourth quarter of this year alone reveals a heavy focus on patents, limited discussion on trademarks (as a legal right, rather than brands) and still less on trade secrets, and only then as a foil to patent strategy.
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