IAM Magazine issue 43September/October 2010
Intellectual property is an asset that
can create real value for the
businesses that own it. But
convincing a board of directors that
this is so is not always easy. Chief
IP officers from a variety of
companies explain how they did it.
We are entering the intangibles
decade. At a meeting held earlier
this year, experts from a range
of disciplines predicted what this
A world class speaking faculty of IP thought leaders debated with delegates from around the word at the third IP Business Congress, held this year in Munich. Creating value from IP and other intangible assets was the theme of the event, and what is abundantly clear is just how many possibilities there now are to do this for those willing to think creatively about what they own.
The CIPO Manifesto Working Group
held its second meeting at the IP
Business Congress in Munich. Its
focus was on identifying best
practices in IP value creation.
Although BP was aware of the
importance of its corporate
reputation, the company's internal
processes have not helped it to
weather the political and regulatory
storm unleashed by the Deepwater
The Supreme Court’s recent
decision in the Bilski case should
encourage US patent owners to
undertake a systematic audit of their
portfolios. Failure to do so could end
up being an expensive mistake.
Edward Van Gieson
Recent decisions in the US and
Europe concerning the patentability
of software and business methods
may have provided greater clarity,
but they have not brought further
harmony. This has significant
implications for portfolio
Four years ago, Europe’s top
aerospace company decided it
should be making a lot more of its
IP portfolio. Now it is beginning to
roll out a sophisticated licensing
programme. In this article, some of
those involved in developing it
explain how it was done.
Edelbert Haefele, Michael Beyer, Pierre Patrick and Wulf Höflich
Strategic thinking on the creation of
IP value tends to focus on patents.
However, those who open their eyes
will find enormous potential, as well
as major challenges, in what
copyright has to offer.
Joren De Wachter
It's a three-step process to
persuade a company that it can
prosper and grow through investing
in intellectual asset management.
Sharon L Oriel
A December 2009 deal that Micron Technology did with an NPE exposes issues that go to the very heart of corporate IP management.
On 12th July, US President Barack Obama wrote to Nancy Pelosi, Speaker of the House of Representatives, requesting that she spearhead efforts to ensure additional funding for the US Patent and Trademark Office (USPTO).
Understanding patents starts with a
business’s ability to identify needs,
establish expectations and measure
performance. It’s easier said than done,
say three experts.
The recent ruling in the Solo Cup case
provides some insight into what US
patent owners can do to protect
themselves from false marking claims.
Paul Devinsky and Megan Heller
This issue features key patent metrics for companies in the Health Care sector.
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