IAM Magazine issue 42July/August 2010
Joff Wild and Sara-Jayne Clover
The achievements of IP Hall of
Fame inductees set them apart
from the crowd. Those who have
made it into this elite group this
year are no exception.
Goldman Sachs has been clear for
many years that its reputation is a
key corporate asset. But recent
events have shown that having such
awareness is not always enough.
Companies that sustain high annual
growth rates in patent applications
in comparison to their peers exhibit
greater long-term revenue and
market share growth.
Although there are many groups and
organisations that represent a
variety of IP professionals and
interests, there is currently nothing
out there that focuses specifically on
IP strategy and strategists. However,
that could be about to change.
It is relatively easy to identify the
sellers at the public IP auctions
organised by Ocean Tomo between
2006 and 2009, as well as the
prices they achieved. But finding
out who did the buying has been
significantly harder – until now.
Brands that are not used but kept
alive in company books are not
dead – they are wasted moneymaking
The true value of a patent is an
elusive concept which is tricky to
pin down. While hard data can
assist in a valuation, it is more
difficult to predict the influence that
more intangible elements will have
on market price.
It is clear that a single EU patent and unitary court system are essential if Europe is ever to be a truly single market, let alone a dynamic centre of world-class innovation. But that does not mean they are inevitable.
Intangibles crucial to M&A success, report claims.
A brief cameo appearance on the
legislative stage yields mixed reviews,
but also some observations and insights.
Former chief IP execs at Microsoft, HP,
IBM and Apple were asked to weigh in on
patent performance. What they had to
say may surprise you.
Although a recent decision regarding
Google AdWords issued by the Court of
Justice of the European Union was not
great news for brand owners, it could
have been a whole lot worse.
This issue's featured industry data includes key patent metrics for companies in the Industrials Industry.
Co-published editorialManagement report
In Germany, “trade secrets” comprise a broad variety of information, including technical know-how, commercial data and other business information. Examples of information that can constitute a trade secret include lists of addresses, documents of commercial offers, composition of materials, sources of supply, computer programs and their source code, information about production processes, lists of customers or suppliers, market research data, price calculations and drawings.
A “trade secret” is defined as any production method, sales system or other useful technical or operational information related to a business activity that is not known to the public and that has been kept in confidence (Section 2(6) of the Unfair Competition Prevention Act).
The Mexican legal system establishes protection for some, though not all, information. The elements that any given information must include in order to be considered as a trade secret are set out in Articles 82 and following of the Industrial Property Law.
There is no statutory definition of a trade secret in the United States. However, there is a trend towards achieving some uniformity, with 46 states having adopted various statutes modelled after the Uniform Trade Secret Act (UTSA). The UTSA is a model law drafted by the National Conference of Commissions on Uniform State Laws. States that have not adopted the UTSA (eg, New York), have adopted their own state statutes and/or continue to apply common law.
Co-published editorialIndustry insight
Although less well known and certainly less well used by foreign companies, the Chinese utility model patent system offers a potentially useful and strategically valuable route for protection of inventions, writes Bob Stembridge, the manager of customer relations at the IP Solutions business of Thomson Reuters.
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