IAM Magazine issue 29

April/May 2008

Superstar brands

The Brand Finance 500 is the world’s leading ranking of brand value. All the names that fill the top 50 places are exceptional assets for those who own them.
David Haigh

Features

Microsoft’s collaboration imperative

For many people, Microsoft and open innovation may not seem the most obvious of bedfellows. However, says the company’s deputy general counsel for IP, that is exactly what they are.
Horacio Gutierrez

New metrics for changing times

Many companies that own large IP portfolios are doing a better job of determining whether the rights they own are getting traction from their IAM strategies. Kimberly-Clark is a perfect example.
Amy Achter and Paul DiGiammarino

The UK gets with the programme

The High Court in London has recently clarified the criteria for patentability of computer-implemented inventions. In doing so, it has brought the UK closer to the standards of other European countries and of the European Patent Office
Jonathan Zuck

Software and business patents at the USPTO

The CAFC’s en banc review of the In re Bilski case could mean major changes in the business method patents regime in the US. But as they wait for the court’s decision, what can practitioners do for clients seeking protection for business methods?
Timothy L Harney

Linking intangible assets to share price

Marketing due diligence allows investors and companies to assess the risks of using intangibles in strategic plans and to work out whether they create or destroy shareholder value.
Professor Malcolm McDonald

Quality is the key to a bright patent future

Ask anyone in the world of patents to name their top three issues and you can be sure that the importance of quality will be mentioned. A panel of leading IP professionals discuss the importance of first-rate patents.
Sara-Jayne Adams

KSR defines new baseline for statistical patent quality

Although it is less than a year since the US Supreme Court handed down its decision in KSR v Teleflex, analysis indicates the case is already having an impact at the CAFC.
Andy Gibbs

Insights

IP owners must wake up to their climate change challenge

As so-called green patents become the latest IP rights to attract mainstream attention, rights owners need to understand what is at stake and join those companies that are already seeking to set the agenda.

Columns

Truth that can be trusted

Intellectual property is perfectly placed to thrive during economic uncertainty. But for that to happen, it has to be much more ordinary than it is at the moment.
Douglas R Elliott

Investormania

Businesses are attempting to figure out just who or what is an IP investor and whether they all are equally deserving of ROI, as we know it.
Bruce Berman

New tools for a new economy

The knowledge economy requires a new set of conceptual tools to operate, but who is responsible for creating them?
Ulf Petrusson & Bo Heiden

Trolls in Germany

The IP-Com v Nokia case has shown that the US is not the only place where patent trolls can seek to go on the offensive.
Malte Köllner

Why you should be worried by Advocate General Mengozzi

The European Court of Justice could be about to make life a lot more difficult for brand owners in Europe.
Bonita Trimmer

Co-published editorialIndustry insight

The smell of ripe strawberries: representing non-visual trademarks

There have been many attempts to extend the conventional definition of a trademark into unexplored areas such as sounds, smells, taste, colour and 3D shapes. But how do you graphically represent, and protect, a sign that can not be perceived visually? Thomson’s Alex Butler reports.

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