IAM Magazine issue 27

December/January 2008

Japanese IP typhoon still not even a tropical storm

Despite a number of headline-grabbing IP litigations over the last several years, involving some of Japan’s largest companies, the view that Japanese corporations are drastically changing their IP culture is seriously overstated

Features

Getting less for more

Low-cost, volume-based patenting may seem attractive at first sight, but closer examination reveals it to be both a budgetary nonsense and a technology-protection folly

IP management – a question of perspectives

According to a survey of European patent attorneys working in-house and in private practice, the two groups have sharply different perspectives on many aspects of IP management

Uncertainty reigns

Microsoft has decided to throw in the towel and concede defeat in its antitrust battle with the European Commission. Other IP owners would do well to look carefully at what it all means to them

World class

The inductees into the IP Hall of Fame for 2007 have all helped to establish intellectual property as a cornerstone of the global economy. Over the following pages they look back on their achievements and explore what may happen next as the IP world develops

It’s time to leave the 20th century behind

Using result-performance management techniques will enable companies to organise themselves in a way that facilitates the exploitation of intellectual capital

Balance sheet blues

Current ways of reporting the value of brands provide investors with few insights. It is time to develop new methodologies

Insights

Murky waters on the banks of Lake Geneva

Doubts over Kamil Idris’s future at WIPO remain. While they do, the organisation will be hamstrung and ineffective

Economists do not have all the answers when it comes to patents

In September 2007 Political Economy of Patent Policy Reform in the United Stateswas published. Written by FM Scherer, Aetna Professor Emeritus at the John F Kennedy School of Government, Harvard University, the paper is the latest in a string of attacks on the US patent system by economists.

Columns

Das Kapital, part 2: labour v capital v intellectual capital

IP rights could help the US find a way out of current economic difficulties. But only if a new class of stakeholder is recognised first

Flatter and faster

For companies pursuing open innovation, providing access to IP rights is about business, not good citizenship

Role call

Business roles in the knowledge economy are not going to be what they once were. The question is: who will drive the change?

Should old acquaintance be forgot

There are people who claim that intellectual property makes up around 80% of many companies’ values. They are wrong to do so

Injunction blocks new USPTO rules

At the 11th hour – in fact, on the day before they were due to come into force – controversial new USPTO rules on continuation practice and claiming were blocked by a court in Virginia

Patent analytics

Consumer Electronics

Sony Corporation leads the industry, with FUJIFILM Holdings Corporation and Matsushita Electric Industrial remaining in the top three spots

International Game Technology

For over three decades, International Game Technology (IGT) has established itself as one of the most recognised slot-machine and video gaming machine company, garnering approximately two-thirds of the market and moving into the top 10 in the Patent Board’s Consumer Electronics Scorecard this year

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Issue 82