IAM Magazine issue 21

December/January 2007

The making of a cash machine

In less than 10 years, BellSouth Intellectual Property has grown from nothing to become a model of its type. But now, despite the many achievements and the millions of dollars made, its future is uncertain

Features

The private equity patent deficit

An in-depth analysis of the companies inside private equity portfolios shows that in many sectors they are less likely to own patents than their publicly owned counterparts. Unless this problem is addressed these companies will continue to operate at a disadvantage that could have an affect on their profitability

Filling the information gap

Company market value is often tied to intellectual assets, yet most managers still cannot simply turn to their computer and generate a report on what those assets are and how they are performing. Some companies, however, are wising up

Best practices in offshoring of intellectual property services

When conversation turns to IP and offshoring, things can often get heated. But whether people like it or not, moving certain types of IP work to countries such as India is here to stay. And, if done properly, it can also bring major cost savings without any drop in quality

Branding is not enough in the licensing industry

The US brand licensing industry is in crisis and unless action is taken quickly things will continue to stagnate if they do not get even worse

Meet the local heroes

You do not have to be a top 10 academic or research institution to have a high-class tech-transfer programme, as three very different US universities show

The failure of IFRS 3

In force in the UK since the end of 2005, IFRS 3 was supposed to ensure that company accounts were generally more transparent for business acquisitions and specifically provided more information about the value of intangibles. In reality, this has not happened

It’s time to rethink IP education

Further interdisciplinary training on IP management is vital if the full potential in IP rights is to be realised. What is needed is a master’s programme that helps to overcome current educational shortcomings

Insights

Monetising intangibles – the way forward

Intellectual property monetisation strategies need greater focus. Until this can be achieved, the global investment community will remain wary of IP as an asset class. A recent high-level symposium held in upstate New York marked a commitment to drive this issue into the mainstream

Rights holders should learn to stop worrying and love their users

Google’s purchase of YouTube again shows that the company is prepared to embrace internet users rather than to see them as a threat. Traditional copyright-owning companies would do well to follow suit.

Columns

Calling on old friends

There are any number of exciting IP strategies being advocated and pursued these days. Whether they can be applied to high-tech startups, however, is not so clear

Multinational patent enforcement without cross-border strategies

Two ECJ decisions mean that patent holders can no longer make use of cross-border infringement proceedings when seeking to enforce their rights in Europe. Instead, they will have to go country by country. Blocking torpedo actions, however, remain a distinct possibility

Particle economics and intellectual property physics

If we look closely at the links between IP behaviours and mathematical theory we may be able to get closer to developing universally accepted valuation methods

From the ridiculous to the sublime

Some patents are broad and difficult to enforce. It does not necessarily make them any less inventive

Co-published editorialManagement report

Germany’s IP challenge

Although German companies have a strong innovative tradition, they must use intellectual property creatively if they are to be successful in meeting the economic challenges of the 21st century

Inside Europe’s IP powerhouse

In this special roundtable, three leading experts discuss major issues currently facing IP owners in Germany

Life sciences companies follow different paths to success

Nothing signifies Germany’s determination to position itself as a hub in the knowledge economy better than its life sciences industry. And, as in other countries, companies in the sector have contrasting approaches to commercialising their intellectual property

Raising the roof with a successful IP strategy

In the field of automotive component production, Webasto AG is a seasoned player. Its slick and streamlined IP department, along with excellent lines of communication, means it is well placed to extract maximum value from its rights, as well as get an edge in the market

Co-published editorialIndustry insight

Is your domain name working for you?

While the registration of a URL can prove to be one of the most valuable investments a company can make, writes Dominic Speller of CPA, the strategic importance of domain names is seldom recognised at corporate level – often because companies are unaware of how to measure the value of their domain name portfolios

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