IAM Magazine issue 13

August/September 2005

A tsar is born

For nearly three years now, Joe Beyers has been the man in charge of intellectual property strategy at Hewlett Packard. During that time he has made quite an impact. It is deeply ironic that Joe Beyers now controls the Hewlett-Packard Company’s intellectual property strategy. When he was a young HP engineer, one of his biggest frustrations was that his company did not see fit to enforce a patent on which he was the inventor. The 66- year-old HP, which has traditionally been engineering-driven, was then distinctly nonentrepreneurial in terms of exploiting its intellectual property....

Features

A sense of entitlement

Setting realistic expectations for IP commercialisation involves a strategic analysis and not just a simple comparison to IBM’s programme

Strategic licensing securing value from innovation

Even companies with great technology and a commitment to license cannot assume that people will beat a path to their doors to take what is on offer. In such cases, the most likely outcome is that there will be very little interest unless a strategy to engage with potential licensors is developed and then implemented

Europe’s patent crisis

Viewed in isolation, the failure of the CII Directive was not a body blow to European patent owners. The problem is that it was just the latest in a string of reverses that threaten to leave Europe’s businesses way behind their global competition

Financing intellectual property

For companies seeking to leverage their IP assets in the financial markets there have never been more products on offer. The trick is to find which one is most suitable

Standards and the Chinese market

The Chinese government is establishing high-tech standards that differ from those accepted internationally. In effect, therefore, foreign high-tech IP rights are in danger of losing value. But it is not too late for high-tech companies to do something about it

Insights

Roberts has a Supreme job to do

If John Roberts successfully navigates the Congressional nomination process and ends up as the Supreme Court’s newest member, his business law credentials could mean good news for US IP owners

Events prove Europe does not have to be a lost cause

At events in Gothenburg and Munich, cutting edge discussions about the future of IP were the order of the day.

McDonald’s Aussie woes are a warning

McDonald’s has picked the wrong person to have a trademark fight with in Australia.

Columns

Dangerous conceits

There are a number of reasons, many of which have little to do with hardnosed business principles, why letting go of a patent can be difficult. But if companies are to do justice to themselves and their shareholders, they must take the sentimentality out of portfolio management

US Supreme Court decides pharma patent research case

The Merck v Integra decision handed down by the Supreme Court in early June is good news for pharmaceutical companies

Labouring v lawyering the value of intellectual property

A company’s intellectual property assets clearly have value. The problem is finding a way to assess this accurately

A values question

There are many reasons to value a single patent or a whole portfolio. Some are far more relevant to the venture capital community than others

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