IAM Magazine issue 08

October/November 2004

It’s a minefield out there

There may be gold in them there patent portfolios. But not everyone is going to find it when they go a-looking. Over the summer, IAM assembled a quartet of leaders in the field to discuss the opportunities and dangers patent mining presents. By Joff Wild

Features

How to survive due diligence

The due diligence process is a notoriously time-consuming and frustrating process but a necessary one for any company undertaking a transaction, whether fund raising, an acquisition or an IPO. By Morag Macdonald and Nicola Maguire

Fighting back in Europe’s ideas war

An organisation has been launched that aims to redress what its founder believes is a one-way argument about intellectual property rights in Europe. Those with an anti-IP agenda are doing all the running, he claims, and European companies will suffer as a result. By Isla Grant

The truth about licensing

Not every company is in a position to practise classical carrot and stick style licensing. But that does not mean that licensing is not an option for every business, regardless of the intangible assets it owns. By Lesley Craig, Esq and Dr Lindsay Moore

Patents the latest marketing tool

Patent marketing is an increasingly powerful commercial tool that is used by companies working in a variety of economic sectors. By Rolf Rings

Insights

Rights owners must get the counterfeit message right

Trademark and copyright owners will not be successful in fighting counterfeiting and piracy merely by talking to governments and enforcement authorities. They also need to engage with the public. But, when they do, they have to be careful

Japanese courts do the world's business leaders a favour

Recent court decisions have forced Japanese companies to look closely at how they reward employees whose inventions lead to successful products. Businesses in other parts of the world would be well advised to do the same.

Columns

Mouse trapped

The biotechnology and agriculture sectors in Canada have welcomed a recent decision that will make it easier to obtain patents on the modified genes and cells of plants and animals in vivo and to enforce patent rights in whole plants and animals

Illegitimate assertions

The term patent trolling is frequently used pejoratively by IP owners that invest heavily in R&D to create their rights. But what, in fact, are IP asserters doing wrong?

Getting due diligence right

Extensive IP due diligence is a necessity, not an expensive luxury, when considering whether to invest in a company. The trick is to know what you should be looking for

From jewel box to lock-box

If intellectual properties are seen as the jewels of the knowledge economy, should IP managers behave like jewellers?

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