IAM Magazine issue 07

August/September 2004

Dickinson starts planning GE’s IP revolution

For the first time ever, General Electric has given one person the job of looking after its entire intellectual property portfolio and strategy. And in Todd Dickinson they could not have found someone with more experience to take on the task. By Joff Wild

Features

The strategic positioning of intangible assets

Patents, trademarks, copyrights and other intangibles are not worth anything if they sit in isolation. It requires individuals with vision and ability to understand their potential and to turn this into meaningful return by putting in place programmes that will maximise their value. By Dr Lindsay Moore and Lesley S Craig, Esq

How metrics can put IP at the heart of your company’s agenda

If senior executives are to appreciate fully the IP management work being done inside their companies they need strategically aligned metrics that relate to their business knowledge. According to recent research, this means expressing IP performance in a language that the boardroom understands. By Rob Williamson

It’s time to think about trading trademarks

Companies need brands for their goods and services. And if such brands are to have any meaningful value they will have to be underpinned by trademark rights. However, it is getting harder to devise marks that are not already owned by other people. That’s where trademark trading comes in. By Peter Rouse

Is the average patent worthless

Ask scientists and engineers and they will tell you that most patents are not worth the paper they are written on. Many on the valuation and consultancy side of the IAM equation would beg to differ. How can such different views be reconciled? By Nir Kossovsky

Impact of Sarbanes-Oxley on IAM personnel and executives

Although intangible assets are not specifically mentioned in the Sarbanes- Oxley legislation, there are good grounds for believing that they will fall under its provisions. Those responsible for managing IP and related assets would do well to plan for this eventuality now as non-compliance can be very costly. By Nancy Drehwing Edwards

Insights

Creative Commons is a breath of fresh air

Copyright owners have not been getting a great press recently. But a new scheme, designed to make digital works protected by copyright more accessible, gives them the opportunity to show that they have the flexibility to countenance the dilution of their rights

Directors are running out of IP excuses

It is not acceptable for directors to use ignorance as an excuse for their companies’ poor IP performance. Especially as there are so many tools out there which make decision-making less complicated than it has ever been before.

Columns

Model behaviour

In a few years the way in which patent disputes are conducted may have changed dramatically. If this does happen, it is not only rights owners who will be confronted by considerable challenges. Law firms and lawyers will have a lot to think about, too

Patent pools - the 80% solution

Most patents are not worth the paper they are written on. Most R&D is a waste of money. But those companies that commit to building intellectual property portfolios and invest in research do better than those that don’t. How does that work?

Defining Europe’s database right

“Database right?” is more likely to be understood by a European business manager as a question of accuracy than as a reference to a form of intellectual property. However, since 1st January 1998, the database right has been just that as a result of a European Directive

Is IP a deal breaker

There is a common misconception that intellectual property will not make or break a deal in the venture capital world. But the truth is that it can and it does

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