IAM Magazine issue 06June/July 2004
To maximise the value of intellectual assets it is important to ensure that the way they are managed is a fully integrated part of company strategy. This does not need to be a daunting task if a series of key points are followed. Steve Manton reports
Technology licensing rules have recently undergone a major change in Europe. As a result, deal-making across the continent is going to get a lot more complicated. By David Wood and Isabel Davies
New international accountancy rules that came into force at the end of March 2004 mean that there is a much greater need for companies to report the value of any intangibles that form part of an acquisition. By Nick Rea and Romil Radia
Donating valuable IP to non-profit research institutions seems to create a virtuous circle: businesses shed some of the cost of maintaining their IP portfolio, and the potential benefits of new technologies can still reach society. But in the US, the IRS is suspicious that the substantial tax breaks available from such generosity are being abused, and it has vowed to tackle the issue head on. By Adrian Preston
It may not be the most glamorous subject in the world but for any organisation that owns intellectual property it is among the most important. Because if you get tax wrong it can end up costing you a huge amount of money
Bottom line return and sustained improvement in stock performance are among the principle reasons for initiating any intellectual asset management programme. There may be general principles to follow but, when it comes down to it, companies have to formulate strategies that reflect their specific circumstances. Multinational corporation Motorola and English start-up Cambridge Display Technology are two cases in point. Keith Bergelt, who has held senior positions at both, reports
The imminent public offering of Google shares seems set to be the event of the year in the United States. Those looking to invest in the company should take a close look at Google’s brand management strategy.
The INTA has been at the forefront of the battle against counterfeiting and piracy. Although such efforts need to continue, it is also important to tackle the reluctance of some rights owners to put in place effective strategies against IP theft.
At the LES International meeting held in Paris at the end of March, delegates heard an influential economist explain why he thought the patent system needed reforming. His presentation, however, provided many more questions than answers
The Medicare Act 2003 was not only about giving senior citizens in the US greater access to prescription drugs. It also contained provisions designed to simplify the entry of generic pharmaceutical products into the market
Managing the value of an intellectual property portfolio often comes down to following a series of important principles
Getting the right decision in court does not guarantee a happy outcome for the victorious party. Because of this, companies need to be extremely careful before choosing full-scale patent litigation
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