IAM Magazine issue 05

April/May 2004

The Novo Nordisk strategy for patent sucess

With a coveted place at the top of the increasingly competitive anti-diabetes treatments market, Novo Nordisk is committed to the careful management of its intellectual property rights in order to maintain its position. Two key members of the company’s IP team explain how they do it. By Joff Wild

Features

How to decide when it’s time for the lawyers

A lawyer’s involvement in any business transaction is justified only to the extent the transaction is worth more as a result of his or her participation. But how do companies decide when this is actually the case? By Peter Gardner

Why it’s all about location

Any successful IP programme requires the backing of those at the top of an organisation. But how do people with no background in the area begin to understand the issues involved? One solution is to talk about patents in terms of real estate. An added bonus is that thinking in this way can bring about radical changes to portfolio management strategies. By Craig Opperman

New strategies to avoid bankruptcy

Bankruptcy is a threat that most companies tend to ignore until it is too late. However, proper forecasting and subsequent planning can help fend off problems before they occur. And intellectual property has a key role to play. By Sam Khoury and Paul Malz

How customers and partners can turbocharge licensing programmes

Sustainable licensing programmes cannot rely on the piecemeal release of technology and intellectual property. Instead, it is essential to maintain a constant focus on the needs of the end customer. If this is to be done properly in most businesses, a willingness to partner with outside organisations is crucial. By Jay Kshatri

US universities enter the real world of patents

The Madey v Duke decision may well fundamentally alter the relationship between academia and industry in the United States. In the process, it looks likely to force universities to re-evaluate the way in which they approach the management of their IP portfolios. By Daniel McCurdy and Thomas Reynolds

Insights

Words are easy in Europe, but positive action is harder to find

Europe has a major credibility problem when it comes to intellectual property. In many cases, the rhetoric of politicians does not match their deeds. Recent events have merely served to emphasise this point once again

Complacency threatens Bayh-Dole

There were record numbers at this year’s AUTM conference in San Antonio. The message they received from keynote speakers was that a sense of complacency could lead to the erosion of the rights they enjoy as a result of the Bayh-Dole Act.

Columns

The Community patent stalls again

The introduction of a unitary patent system for Europe seems as far away as ever after the EU Competitiveness Council’s failure on 11th March to adopt the Regulation establishing the Community patent

Patents: the ‘anti-risk’ business?

Do not be surprised to see a day in the not too distant future when patents become valuable insurance tools

Money grows on decision trees

In many industries patent litigation is a fact of business life. It therefore needs to be treated as such by both company managements and investors

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Issue 85