IAM Magazine issue 01

July/August 2003

Demolishing the ivory towers

Successfully commercialising intellectual property and bringing technology from university laboratories into the market-place is all about melding entrepreneurship with academia, as well as instilling the benefits of collaborative thinking. All this is reflected in the strategies of the world’s most successful university tech-transfer initiatives. By Nigel Page

Features

When licensing deals create shareholder value

Companies which are able to communicate the details of licensing deals to the financial markets stand to reap an immediate benefit in the shape of increased share values, according to a detailed study of London Stock Exchange share movements following such announcements. But the same research reveals that although market-makers appreciate there is value in licensing agreements, many of them are not quite sure why. By Suzanna Hawkes

Pharma companies in the eye of the perfect storm

The intellectual property rights that underpin the pharmaceutical industry are under attack like never before. The way pharma companies stand up to the assault will determine just how viable a contribution the industry will make to world health in the future. By Adrian Preston

Unilever’s IP management - creating the bedrock for global brands

A review of the way in which it handled intellectual property issues led to a major re-engineering of the IP function at Unilever. The consensus inside the company, as well as among observers looking in, is that the move has considerably strengthened the owner of one of the world’s largest portfolios of trademark and patent rights. By Rick Marsland

A tale of two telco’s

Lucent has set the standard when it comes to the commercialisation of intellectual property portfolios in the telecom sector. The revenues the company generate still dwarf those of its rivals. But increased competition, combined with high levels of debt and the need to fund further innovation, mean that others are now trying to get in on the act. One aggressive newcomer is BT, which has created structures and employs methods that differ markedly from Lucent’s established model. By Joff Wild

A tale of two telco’s

Lucent has set the standard when it comes to the commercialisation of intellectual property portfolios in the telecom sector. The revenues the company generate still dwarf those of its rivals. But increased competition, combined with high levels of debt and the need to fund further innovation, mean that others are now trying to get in on the act. One aggressive newcomer is BT, which has created structures and employs methods that differ markedly from Lucent’s established model. By Joff Wild

A commercially minded man

Last year, Sir Richard Sykes stepped down from his chairmanship of GlaxoSmithKline and became full-time rector of Imperial College of Science, Technology and Medicine in London. He talked to IAM about combining business with academia.

Insights

Intellectual property moves up corporate agenda

Not long ago, intellectual property was the sole preserve of scientists and lawyers. How times change.

Patents win in the search for investment value

A New Jersey company claims that a close analysis of companies’ patent portfolios can help investors outperform the financial markets.

Patent office vote tests Europe's credibility

Europe needs a new president for its patent office. The election process has become a test of just how serious the continent’s leaders are about patent rights.

Microsoft calls for Phelps

One of the men responsible for IBM’s licensing miracle has been lured out of retirement by Microsoft. He faces a number of challenges.

Innovation is the new buzz word in China

Although counterfeiting and piracy remain huge problems across China, local companies are now working in areas where IP rights are pivotal.

AOL Time Warner and Microsoft bring standard closer

The recent out-of-court settlement between AOL Time Warner and Microsoft brings the prospect of a de facto digital media standard closer.

Columns

Understand the law to create maximum value

Intellectual property is now considered a mainstream business asset. However, companies that intend to maximise its full potential should never lose sight of the fact that they are dealing with a legal right

Challenges of the fifth epoch

In the global knowledge economy, the challenge is to create financial tools that capture the full value of intellectual assets

Who owns IP?

As intellectual property moves to the centre-stage of business concerns, there is a growing need for senior executives to devise and then implement successful IP management strategies. Investors expect nothing less

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Issue 86