Brands in the Boardroom

Trademark management and protection issues around the world for senior executives.

Articles

Doing the right thing? The dangers of environmental claims

With more companies highlighting “green” credentials when promoting their products, the authorities are clamping down on unqualified claims. For trademark counsel, the use of environmental claims should be closely monitored
Trevor Little

Brands rewired

In the brave new world of the global marketplace, it has never been more important to ensure that the branding process is tightly aligned with both creativity and strategic IP considerations
Anne Chasser and Jennifer Wolfe

The business of intellectual property

At the Foster’s Group, intellectual property is embedded into the corporate DNA. For IP director Owen Malone, this approach reflects the global trend towards recognising the commercial role that intellectual property plays
Trevor Little

Brand protection in Russia: vital issues to consider

While the definition of a “trademark” is well established, other IP objects are harder to distinguish. It is only by understanding the differences between objects such as trademarks, trade names and commercial designations that the relationship between them can be properly analysed
Ekaterina M Tilling

Lookalike products in Europe after the ECJ’s L’Oréal judgment

It has never been easy to determine the legal status of lookalike products within the European Union. Although the recent L’Oréal decision helped to clarify the ECJ’s standpoint, some questions remain unanswered
Jukka Palm

3-in-1 developments in IP law (Greece, Romania, Albania)

It is vital for IP rights holders to protect their rights in Greece, Romania and Albania, where things are developing fast. Each of these jurisdictions offers rights holders a range of options for protection, as well as a variety of solutions and alternatives
Eleni Lappa, Adrian Roseti and Gjergji Gjika

IP counsel: insourcing versus outsourcing

Even companies with in-house counsel often rely on external law firms to handle IP matters. However, experience shows that a combination of the two may be the most effective way to protect your IP rights
Paul-Alexander Wacker

Non-traditional trademarks: tips for the 21st century

As today’s brand owners look to harness the new reality of social media, they should take note of other transformational moments in industry in order to create their own non-traditional trademarks for this new marketplace
Katherine M Basile

Famous and well - known trademarks – the state of play

In order to protect their famous and well-known trademarks against unfair exploitation, owners must be able to prove that their marks carry information and ideas about high quality and high prestige – in other words, that they have a reputation
Tomasz Rychlicki

Brand monetisation – trust, but verify

To maximise brand monetisation, parties entering into a formal licensing agreement must do so in good faith and with a transparent and open approach. To avoid any future pitfalls, the expectations of both parties must be aligned
David Marston and Mark Walters

Privacy and publicity: the two facets of personality rights

In this age of endorsements and tabloid gossip, famous people need to protect their rights and reputations. With a growing number of reported personality rights cases, India must move to develop its legal framework governing the commercial exploitation of celebrity
Bisman Kaur and Gunjan Chauhan

Developing an effective international anti-counterfeiting strategy

All companies with an international dimension can benefit from a tailormade, international anticounterfeiting programme. By implementing such a strategy, companies can protect their business and restore the market for original products
Saul Santoyo

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Issue 86