Uber has launched a patent purchase initiative as it looks to bolster its still relatively small portfolio. The programme will be known as UP3 and is modelled along the same lines as the Industry Patent Purchase Promotion (IP3) and Google’s 2015 Patent Purchase Promotion. UP3 will be led by Kurt Brasch, who pioneered the relatively painless approach to patent deals while he was at Google as a way to give patent owners a quicker and easier way of selling their assets.

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