Last week was a big one for Chinese smartphone-maker Xiaomi. It held a launch event for three new products, including a flagship handset model, less than a month after market research firm Canalys showed it falling behind Huawei in the market for domestic mobile phone sales. The company has traditionally relied on generating excitement through fan engagement and online flash sales, so these product revelations – very much in the Apple mould – play an important role in its commercial strategy. We learned a couple of interesting things about Xiaomi this time around, including its goal for next year’s patent filing numbers, and the fact that its partnership with Microsoft appears to have deepened – its newly released tablet will be capable of running Windows 10.

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