WIPO has put together an excellent resource that details the ways in which different IP rights have been used by businesses all over the globe to create value and underpin growth.

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One of the advantages of IAM is that it is high quality and yet still accessible and relevant to the non-specialist chief executives and senior managers who don't know what they don't know about IP. It's an important contribution to the upward IP education of senior managers.

Ian Harvey
Board member
International Intellectual Property Strategists Association (INTIPSA)

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