One of the key questions for auto manufacturers and the large tech players like Apple and Google that are looking to enter the car space, is whether the changes the industry is going through now represent a fundamental shift to a completely new business model or whether cars represent the latest forum for mobile devices and increased connectivity. That question was posed Thursday in a meeting of LES’s Silicon Valley chapter titled, ‘The IP implications of self-propelled mobile devices: patent strategy in the new world of connected cars.’

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Straight talk on key IP issues, IAM aims to provide executive managers with the business perspective that often gets lost in technical jargon and legal details.

Gene Potkay
Senior vice president of intellectual property
The Nielsen Company

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