Xiaomi has abandoned the strategy of only selling its products via its own online channels and has signed a distribution deal with e-commerce platform Jindong, Want China Times reports. The change in direction comes as Xiaomi’s dominance of China’s increasingly saturated mobile devices market faces serious challenges.

Want to read more?

Register to access two of our subscriber-only articles per month

Subscribe for unlimited access to articles, in-depth analysis and research from the IAM experts

Already registered? Log in

What our customers are saying

Excellent articles and focus on best practices.

Ruud Peters
Philips Intellectual Property & Standards


Subscribe to receive access to the full range of premium business intelligence, insights and analysis, as well as our IP directories, guides and daily news.

Why subscribe?